Our Story
About RUBÍ
The Beginning
Meet Ruby
Ruby is a 23-year-old Irish actress with film credits to her name and a passion for clean beauty that runs deep. Growing up in Ireland, surrounded by the wild beauty of the Atlantic coast and the lush green landscape, she always felt a connection between nature and true beauty.
Working in film, Ruby experienced first-hand the toll that heavy makeup and harsh products can take on your skin. She began searching for products that were both effective and gentle — formulas that could keep her skin camera-ready without compromising on clean, natural ingredients.
Unable to find a brand that perfectly bridged the gap between luxury results and natural formulations, Ruby decided to create her own. RUBÍ was born — a brand name that's uniquely hers, a nod to both her name and the warm, vibrant spirit of Irish beauty.
Our Heritage
Rooted in Ireland
RUBÍ is proudly Irish — not in a stereotypical way, but in the way that truly matters. We draw inspiration from Ireland's stunning natural landscape: the mineral-rich Atlantic waters, the wild botanicals that thrive in the temperate climate, and the effortless, understated elegance that defines modern Irish style.
Our approach to beauty is like the Irish approach to life — authentic, warm, and without pretence. We believe in the power of nature, the importance of sustainability, and the beauty of simplicity.
"Rua means red in Irish — it connects to Ruby, to warmth, to the beautiful russet tones of the Irish landscape. It's who we are."
What We Stand For
Our Values
Natural & Organic
Every ingredient is carefully sourced from nature. No harsh chemicals, no synthetics — just pure, effective formulas.
Cruelty-Free
We never test on animals. Period. All our products are vegan-friendly and ethically produced.
EU Certified
Every product meets the highest EU safety standards and is FDA-compliant for your peace of mind.
Accessible Luxury
Premium quality beauty should not come with a premium price tag. Luxury results, honest pricing.
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